Media crisis management: how to respond to the press and protect your reputation?
How should you respond to a media crisis? Discover the best practices for managing journalists, preparing public statements, and protecting the reputation of a brand, company, or public figure with a tailored press relations strategy.
Brand Ambassador Program: moving from one-shot activations to long-term partnerships
Replacing ephemeral activations with a long-term ambassador program allows you to build a trusting relationship with the public while optimizing the profitability of your influencer campaigns.
TikTok, Instagram Reels, or YouTube Shorts: which video platform should you choose for your brand?
TikTok, Instagram Reels, and YouTube Shorts offer distinct distribution dynamics for brands. This strategic trade-off relies on a comparative analysis of algorithms, audiences, and acquisition goals to optimize the impact of video campaigns.
B2B vs. B2C PR: What are the differences in strategy, targeting, and metrics?
While B2B aims to convince purchasing committees through specialized press and tangible evidence, B2C seeks to captivate the general public through product news and emotion. This duality requires specifically adapted content, media targeting, and performance indicators.
Brand Events and Creator Houses: Successfully Executing an IRL Activation
A powerful engine for digital influence, physical events and Creator Houses turn the field into a content factory. Discover the methodology to follow, from scenography to logistical management, to orchestrate an impactful and profitable activation.
How to integrate influencer marketing into a global media strategy
Breaking down silos in influencer marketing allows for transforming creators into strategic faces for television, out-of-home advertising, and digital ads. This cross-channel synergy optimizes reach and strengthens brand recall, provided that rights management is anticipated.
Organizing a high-end press trip: methodology and keys to maximizing coverage
Discover how to design an exceptional press trip by focusing on high editorial value, rigorous targeting of newsrooms, and personalized follow-up to maximize your media coverage.
Brand launch in Paris: schedule, venues, and PR strategy to capture the press
This guide details the keys to a successful brand launch in Paris, from adhering to editorial calendars to choosing a central venue. It offers a targeted PR method to captivate journalists and generate lasting coverage.
Gifting vs paid partnership: when to use product endowment?
Between spontaneous support and a strict contractual framework, the choice between gifting and paid partnerships shapes every influencer strategy. Discover how to balance these two levers, comply with the regulatory framework, and optimize your campaigns according to your awareness or conversion objectives.
Transfer of rights for influencer content: a legal and practical guide for brands
In influencer marketing, payment for services does not automatically grant the brand any copyright. It is essential to contractually define the transfer of rights by specifying the duration, territories, and authorized media platforms.