Design a comprehensive activation, combining press relations, influencer marketing and celebrity endorsement, conceived as a cultural and media event in its own right.

Maison Bold Agency has devised a tailor-made system based on a simple principle: bringing together an iconic location, a creative vision and influential figures capable of amplifying the narrative.

We have thus orchestrated:

• the casting and activation of several personalities ,
• the targeted activation of an international celebrity , Ed Westwick, whose attachment to New York and cultural legacy linked to the series Gossip Girl naturally resonated with the universe of the project.

The whole thing was designed to create a rare moment, at the crossroads of architecture, culture and entertainment.