MAISON BOLD WORTH LAB
Get a free estimate of the rate for an Instagram Reel, a set of Stories or a TikTok video using Maison Bold Agency’s proprietary data.
Years of collaboration analyzed by Maison Bold
An estimate based on actual collaborations
Maison Bold Worth Lab does not simply apply a theoretical average to a creator's subscriber count. Its estimation is based on several years of collaborations, negotiations, and influence campaigns conducted by Maison Bold Agency.
Our database has been built over several years of collaborations, negotiations, and influence campaigns conducted with a wide range of content creators.
The amounts analyzed correspond to creator fees, excluding commission and agency fees. The displayed result is an indicative estimate: the final rate may vary depending on the profile, performance, positioning, deliverables, and campaign conditions.
Understanding Price Discrepancies
The number of subscribers is not enough to determine the price of a collaboration. Two creators with similar audiences can charge very different rates depending on their performance, positioning, and the conditions requested by the brand.
Instagram, TikTok, and Content Formats
Assuming a comparable audience reach, an Instagram Reel, a set of Stories, and a TikTok video are not necessarily priced the same. Each format serves different objectives and holds its own value for brands.
Stories enable direct and spontaneous communication with the community. They are particularly suitable for launches, product demonstrations, promotional codes, and campaigns designed to drive traffic or sales.
Reels combine visibility, production quality, and a lasting presence on the creator's profile. They generally require more preparation and can be used to strengthen a brand's image, awareness, or storytelling.
TikTok relies more on creativity, authenticity, and a content's ability to reach an audience beyond the existing community. Performance can be very high, but also more variable from one video to another.
In collaborations analyzed by Maison Bold, Instagram is generally valued more than TikTok for equivalent performance. However, the final rate depends on the profile, industry, content quality, and campaign objectives.
Maison Bold Worth Lab provides an estimated value based on reported performance and pricing data analyzed by the agency. However, a creator's value is never limited to an audience, a number of views, or an automatic calculation.
Their positioning, universe, reputation, content quality, relationship with their community, and brand interest in their profile can significantly alter the cost of a collaboration.
The final price also depends on campaign conditions: production level, number of deliverables, deadlines, travel, exclusivity, usage rights, media coverage, or requests for modifications.
The displayed estimate corresponds to an indicative organic fee, excluding agency commission, usage rights, media exposure, exclusivity, and production costs.
An estimate helps to better understand the value of content or the budget required for a collaboration. But building fair compensation, selecting the right profiles, and negotiating the right terms requires a more comprehensive understanding.
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Understand everything before setting a price
The cost of a collaboration varies depending on the size and location of the audience, the actual performance of the profile, the requested format, the production level, and the campaign conditions. Two creators with the same number of subscribers may therefore charge very different rates.
The number of subscribers is a first indicator, but it must be put into perspective with average views, audience quality, the creator's positioning, and brand demand for their profile. Maison Bold Worth Lab cross-references this data to provide an indicative estimate.
The price of an Instagram Reel depends, in particular, on the number of followers, the average views of recent Reels, the production quality, and the content's lasting presence on the profile. Usage rights, media exposure, or exclusivity must be billed separately.
The price of a set of Stories depends mainly on the average number of views per screen, the number of sequences requested, and the campaign objective. A simple integration, a detailed demonstration, or a conversion-oriented campaign do not require the same level of work.
The price of a TikTok video depends on the community size, the average performance of recent videos, the creative potential of the profile, and the complexity of the requested content. Since performance can vary greatly from one video to another, it is best to use a representative average.
No. A large audience doesn't necessarily guarantee high visibility. Average views, community quality, creator credibility, and their ability to produce relevant content are often just as crucial.
No. The amounts displayed are indicative organic fees. Usage rights, media exposure, exclusivity, travel, production costs, and agency commission must be assessed separately.
No. Maison Bold Worth Lab provides an estimate based on the information provided and the data analyzed by Maison Bold Agency. The final price must always be adapted to the profile, the brief, and the specific terms of the collaboration.
MAISON BOLD WORTH LAB
Whether you want to increase the value of your collaborations as a creator or build a high-performing campaign for your brand, our team supports you with a tailor-made approach.
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