Maison Bold has envisioned La Terrasse Maison Bold as a private rooftop in the heart of the Cannes Film Festival, designed to host brands, content creators, and talents in an exclusive setting, just minutes away from the Croisette.
In this privileged environment, Sephora and Sephora Collection took part in the experience through an activation designed to encourage product discovery, interaction, and content creation in a naturally inspiring setting.
The objective was to offer talents an environment conducive to discovery, networking, and content creation. A setting that allowed them to take the time to interact with the brand, test new Sephora and Sephora Collection products, and enjoy a more personal experience at the heart of the Cannes Film Festival.
"An exclusive activation conceived by Maison Bold to allow content creators to discover new products from Sephora and Sephora Collection in an exceptional setting in the heart of the Cannes Film Festival"
Time flies. Memories remain.
The Maison Bold Terrace — Cannes Film Festival 2026
A beauty corner with a view of the Bay of Cannes
Throughout the Festival, content creators invited by Maison Bold were welcomed to La Terrasse Maison Bold to discover new products from Sephora and Sephora Collection in an exceptional environment.
Overlooking the Bay of Cannes, a beauty area animated by a professional hairdresser allowed talents to test products before their appointments, shoots, or Festival evenings. Quickly becoming one of the most popular spots on the terrace, this area naturally fostered content creation and interactions with the brand.
An exclusive sports class on La Terrasse Maison Bold
To complete the initiative, Maison Bold designed an exclusive wellness experience in collaboration with Chloé Fit Nutrition.
Held on the rooftop overlooking Cannes Bay, this event brought together a select group of content creators for a private sports class. This activation was designed to create an authentic moment while associating Sephora with values of well-being, self-confidence, and self-care.
Conceived as an exclusive interlude in the heart of the Cannes Film Festival, the Sephora x La Terrasse Maison Bold activation allowed the brand to maintain a continuous presence among content creators on the Croisette, through a series of experiences promoting encounters, product discovery, and content creation.
35+ content creators invited to discover Sephora's new arrivals
An audience of 10+ million subscribers represented over 7 days of Festival
+50 Instagram stories shared over 7 days and hundreds of thousands of views
Want to create an activation everyone will remember?