Campaigns deployed on the ground, alongside brands and creators.
Context and objectives of our client
An internationally renowned interior designer, our client wanted to evolve her positioning and reach a clientele composed of celebrities and personalities from the world of entertainment.
The objective was clear: to establish his work with an ultra-premium audience, capable of entrusting him with renovation and development projects for high-end residences.
This project was part of an exceptional context: the development of a penthouse within the Steinway Tower, on Billionaire Row in New York.
"The goal was not simply to reveal an interior, but to transform this project into a lever for notoriety, desirability and business opportunities , with a targeted and influential audience."
Design a comprehensive activation, combining press relations, influencer marketing and celebrity endorsement, conceived as a cultural and media event in its own right.
Maison Bold Agency has devised a tailor-made system based on a simple principle: bringing together an iconic location, a creative vision and influential figures capable of amplifying the narrative.
We have thus orchestrated:
The whole thing was designed to create a rare moment, at the crossroads of architecture, culture and entertainment.
The activation was designed as a comprehensive system, where each lever reinforced the other.
The tower's developer was also included in the strategy.
The event helped to highlight this penthouse, which was then for sale, by hosting a renowned real estate agency with strong international exposure , thus reinforcing the overall visibility of the location.
This activation has established our client as an essential reference point for an audience of celebrities and international decision-makers.
International media and digital visibility
Generating qualified leads from personalities in the entertainment industry
Contribution to the sale of the penthouse, driven by the exhibition created around the property
Developing new renovation and design projects for celebrities
Sustainable strengthening of our client's brand awareness and positioning
Are you looking to create an activation strategy that combines press relations, influence, and celebrity on an international scale?
Do you want to activate creators as part of an influencer campaign?