Sports Manager: how to manage an athlete's career, image, and partnerships
A true off-field conductor, the sports manager enhances the athlete's brand image and negotiates their commercial partnerships. Complementary to the agent, they coordinate the athlete's entourage to sustain their career and prepare for life after sports.
How to manage an international multi-country influencer campaign
Succeeding in an international influencer campaign requires combining a strong central strategy with authentic local execution. From hybrid governance to KPI alignment via a unique Playbook, discover the methodology to effectively manage your multi-country operations.
Press and influencer relations: how to integrate traditional media and content creators
Combining press relations and influencer marketing allows you to blend media legitimacy with community engagement. Rigorous timing and unified management maximize brand visibility and credibility without distorting their message.
Influencer marketing in luxury: preserving brand equity and desirability
Reconciling digital presence with exclusivity requires rigorous selectivity for luxury houses. By favoring bespoke artistic partnerships and precise storytelling management, influencer strategy nurtures brand equity without ever compromising its rarity.
Sports sponsorship: structuring a high-performance partnership between brands and athletes
Beyond simple brand visibility, modern sports sponsorship relies on an authentic and strategic partnership with the athlete. Its success requires rigorous selection, precise contractual framing, and an active activation strategy to maximize engagement.
Influencer platform or influencer marketing agency: how to choose the right option?
How can one effectively weigh the autonomy of SaaS software against the support of an influencer marketing agency to orchestrate influencer campaigns?
How to get press coverage for your brand and appear in the media?
How to generate press coverage for your brand? Targeting, angles, journalists, follow-up, and measurement: the levers for gaining credible media visibility.
Press relations: how do the media really choose their topics?
Why does one topic interest an editorial team while another does not? Editorial policy, current events, angle, timing, evidence, and pitch: understanding media selection criteria.
Press release: how to write one effectively in 2026?
Structure, angle, example, distribution and follow-up: a complete method for writing a press release that is useful to journalists and more effective for your brand.
Public relations vs. advertising: what are the differences for a brand?
Press relations and advertising do not meet the same needs. Compare credibility, control, cost, timing, and measurement to choose or combine both levers.